NBA House is a three-day immersive fan experience taking place at Magazine London, from January 16–18, ahead of the NBA London Game 2026 Presented by Tissot at The O2 on 18th January 2026.
Created as the ultimate destination for basketball fans of all ages, NBA House brings NBA culture to life through interactive games, entertainment, special guest appearances and exclusive opportunities.
Across three days, fans can:
- Take part in gaming and basketball competitions on an official NBA half court
- Capture memorable photos with the Larry O’Brien Trophy
- Enjoy appearances from NBA legends, influencers and special guests
- Shop limited-edition and customisable NBA merchandise, including exclusive drops
Explore partner activations, live entertainment and immersive brand moments.